The white large bird soars with great ambitions.

HAKUKŌ is the primary brand name of the Morikawa family brewery. Of its two characters, one means white, and the second indicates large birds in general. The second character can also combine with that for a plan to make a word.

Without being too showy

HAKUKŌ is sake without being too showy, and with its crisp finish, it lends itself to drinking cup after cup, each sip more satisfying than the last. The star of the show may be the food or the customer; our sake is there to play the supporting role.

“Everyday Sake”

We think of the HAKUKŌ series as “everyday sake”. We want these to be part of people’s relaxed daily lives, comfortably complementing the family table in the custom expressed in the Japanese word banshaku.